Art Direction · Product
12Swap — Revolutionizing Token Swapping.
12Swap is a pioneering blockchain solution designed to facilitate seamless token swapping across various networks. The result of dedicated innovation by a team of industry experts, 12Swap offers a comprehensive decentralized exchange (DEX) and chain aggregator platform. The project's core objective is to empower users to effortlessly exchange crypto assets with unparalleled efficiency and convenience.
The 12Swap team entrusted us with the task of crafting a brand new visual identity, developing a captivating marketing website, and designing an intuitive product interface. In a span of just 8 weeks, our team meticulously executed this ambitious project, led by the expertise of Kate Choporova, the Art Director and Designer, alongside Voldemar Ezerskiy, the 3D Designer.
At the heart of the brand identity lies the concept of frictionless transactions. The logo and key visual elements depict dynamic arrows symbolizing the seamless flow of tokens between parties. Embracing a minimalist approach, the brand identity emphasizes simplicity while accentuating the core functionality of the product.
In harmony with the ethos of minimalism, the website's design prioritizes clarity and functionality. The main composition of the swap interface and features ensures that critical information remains easily accessible, fostering an intuitive user experience. Adaptive breakpoints were implemented across key pages, including the home, about, blog, referral, and partners sections. Furthermore, the website seamlessly accommodates a dark theme, catering to the preferences of web3 users.
Product Interface Design
The development of the web interface was approached with a keen focus on user-centric design principles. Despite industry standards favoring single-page interfaces, our interface boasts clarity and efficiency, enabling users to execute transactions swiftly and seamlessly. With four distinct color modes—light, light with brand green shades, dark, and low contrast dark—the interface addresses diverse user preferences and device specifications.
Cosmic Jet · 2023